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Dan Ariely

“[M]isbelief is enormously engaging and even fun for those who become deeply involved in its cleverly constructed alternate worlds. People who work in the gaming industry have drawn striking parallels between the structure of a conspiracy theory such as QAnon and the structure of popular alternate-reality multiplayer games.”

Dan Ariely, Misbelief: What Makes Rational People Believe Irrational Things
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Misbelief: What Makes Rational People Believe Irrational Things Misbelief: What Makes Rational People Believe Irrational Things by Dan Ariely
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