“Here are some subtler examples of taking the power frame away. As soon as you come in contact with your target, look for the first opportunity to 1. Perpetrate a small denial, or 2. Act out some type of defiance. Examples You place a folder on the conference table that is labeled “Confidential—John Smith.” When the target reaches for the file, you grab it and say, “Uh-uh, not yet. You have to wait for this.” If you deal in creative work and you brought visuals, let the target sneak a peek and then, when you see him curiously looking, turn it over, take it away, and deliver a soft reprimand that says, not until I say you’re ready.”