Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book
“Fast, fun and immensely practical.”
—JOE SULLIVAN, Founder, Flextronics
“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”
—JOSH WHITFORD, Founder, Echelon Media
“What do supermodels and venture capitalists have in common? They hear...more
-Good pitching depends on method. It can be learned.
-Pitches are sent from the modern – and smart – part of the brain, the neocortex. But they are received by the old “croc brain.”
-This is not numbered based selling or being pushy. Both sides should leave happy and not feel like they were used o ...more
The book is also poorly organized - in the beginning, Klaff makes mention of a system he uses but the book does not relate his advice back to the system he outlined for the reader.
The most annoying part for me was his take on "Frames" - i.e. the mental attitude / rol ...more
When I was growing up, I was very stubborn. I used to get incredibly frustrated when someone didn’t understand what I was saying. When my dad said no (he was also stubborn) without even listening to my very logical rationale. When my sister wouldn’t lend me her dungarees. When my teacher told me off. I knew I was right, so why weren’t they convinced?
So much has been written about effective communication. There is the statistic that your words only account for 7% while tone of voice con ...more
While the title "Pitch Anything" suggests that this is a book for everbody pitching anything, nothing could be further from the truth. I was expecting a system, which would be so good that it would teach how to pitch tooth picks or clay flower pots. Obviously there are sales people, who have to sell such items too. Or, how about pitching to your grandmother that she should leave a certain ring to ...more
That said, the book does indeed contain helpful concepts for people who find pitching difficult to master. He presents (made-up) terminology to help categorize different types of social dynamics during pitches, and then discusses how to thrive in each of them.
To bring this book up to even 4 star ...more
I mean. Wow. Some serious need to come ...more
One thing i found somewhat off-putting is that the author seems to position the human interest and altruistic pitch ele ...more
These are the example of frames:
# Power-busting frame
# Time constraining frame
# Intrigue frame
# Prize frame
Most part of the b ...more
Pitch Anything is not like any other book about pitching, selling or negotiating. Oren Klaff in this book outlines the basic core principles of human social interaction and how to analyze and take advantage of the basic instincts of other humans. It provides methods for tuning your language and information delivery to maximize impact by stirring peoples core emotions. Within the first few chapters I found myself analyzing my everyday social interactions and using ...more
It was okay. I think many people will enjoy it because he works through the material with his own personal experiences.
Have to say that his referencing is pretty weak, and he is clearly influenced by many of the other current, hot writers (Gladwell, etc).
If you are not already familiar with the idea, the most valuable thing is his application of framing and his specific application of framing (and countering frames) when making a 20 minute pitch.
Book needs to be edited and reviewed by the publ ...more
راه کارهایی رو ارائه می کنه که می تونیم با بهره گیری از اونها این کار رو به خوبی انجام بدیم. چهارچوب های ذهنی که توی این کتاب معرفی شدن، نه تنها در مورد فروش و ارائه پیشنهاد کاربرد داره، بلکه توی خیلی از موقعیت های اجتماعی دیگه هم می شه ازشون استفاده کرد.
توی کتاب خیلی تلاش شده تا برای مطالبی که بیان می شه رفرنس علمی بیاره اما بعضی جاهاش اصل ...more
The concepts and techniques he talks about are not the salesy tricky techniques, he talks about macro and micro concepts that MATTER before and during the pitch.
We all think we can make decisions based our calm and analytical approach. This is nonsense! Our first ...more
Очень хорошо раскрыта тема, того как человек принимает решение. Неокортекс, рептилии мозг, горячие и холодные когниции.
Но больше всего конечно понравилась играм фреймов. Ведь мы каждый день общаемся в каких либо рамках, а в книги рассказывается как ставить свои рамки и это очень круто.
Даже даются конкретные рекомендации, как это делать.
Конечно книгу можно было бы сделать и поменьше, но в ней много истории, которые укрепляют теорию.
It is really interesting to understand how most of my sales pitch were actually working. My key takeaway was about raising your value:
-Eliminate your desires. It’s not necessary to want things. Sometimes you have to let them come to you.
- Be excellent in the presence of others. Show people the things that you are very good at.
- Withdraw. At a crucial moment, when ...more
Pitching matters. It matters how much they like you, and how you ...more
This book definitely helped me with that, and I am now practicing my pitch based on the tips I got from here.
If somehow you are in a similar situation like me, I highly suggest you pick up this book.
That said, I still recommend you read this. Not as a recipe book but as an antidote to people who come to you with this frame of mind.
There are some aspects which are Americanised and can be seen as arrogant or rude. So it depends which geography you apply the Klaff practices.
Recommended for people to get inspired and focussed.
Klaff's fundamental thesis begins with the assumption that all humans are wired to process new information in their 'crocodile brain', or 'croc brain', whic ...more