“One of the fundamental findings of cognitive science is that people think in terms of frames and metaphors […] The frames are in the synapses of our brains, physically present in the form of neural circuitry. When the facts don’t fit the frames, the frames are kept and the facts ignored.”
―
Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives
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Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives
by
George Lakoff7,031 ratings, average rating, 785 reviews
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