Christopher Carosa answers “Would it be better to read "Influence: The...”

Mohammed Kadir asked this question about Pre-Suasion: A Revolutionary Way to Influence and Persuade:

Would it be better to read "Influence: The Psychology of Persuasion" before this?

Christopher Carosa I have read all of Cialdini's books in order of publication. Influence was good from a thoroughness and academic standpoint. For the practitioner, Yes…moreI have read all of Cialdini's books in order of publication. Influence was good from a thoroughness and academic standpoint. For the practitioner, Yes! is better because if contains less theory and more (50, actually) practical examples. Pre-Suasion expresses a great concept and it provides some of the academic rationale behind it. It's lacking, however, in hands-on. It does offer solid and concrete example, but it repeats those examples throughout the book without providing a good blueprint or system for practicing pre-suasion on your own. (less)

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