Alex George
Alex George asked Mark Lawrence:

Mark, in your opinion, how valuable are social media to a writer; in particular, should a writer aim to tweet everyday, and if so, what are the benefits? Keep up the great work

Mark Lawrence A very difficult question to know the answer to. Certainly I only reach a tiny proportion of my readers on social media. How does that impact success/sales ... I have no idea.

My take on it is that it's likely less important than many people think, and you should do it if you enjoy doing it.

Sam Sykes has the same size twitter following as me, but (according to my sales vs Goodreads ratings formula) far fewer sales. So 14,000 twitter followers doesn't mean they'll all rush out to buy your book. Even if that's your catch phrase.

http://mark---lawrence.blogspot.co.uk...

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