T.M. Cromer asked Eloisa James:

Can you offer up marketing advice for new authors, beyond twitter/facebook/instagram? What way have you found works best to get your name out there and your product into the hands of new readers?

Eloisa James Well, Facebook is good. But what you really need is a newsletter. A newsletter goes with you, wherever you go. If you move publishers, you take it with you. The great thing about a newsletter is that it puts your book news right into the readers' mailboxes. That said, the newsletter has to be fun and personal, because they'll ignore publicity only. Sign up for a bunch of newsletters and see which ones you like. I think I do a pretty good job--I have an open rate of about 40%, which is good. You can sign up on my website (eloisajames.com). I also think that Debbie Macomber's is really good; you can feel Debbie in it, if that makes sense. You can collect names for your newsletter anywhere, including on Facebook & your website. You just need to do it through a company like Vertical Response -- but it's free for at least a few thousand names. Good luck!

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