Charles Alexander
asked:
I work with packaged consumer goods. Will I find find this book helpful or is it too tech/IT-centric?
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It,
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Tue Søttrup
Yes, this book is helpful regardless of what industry you are in. It does have a heavy focus on tech, but the framework applies to all industries.
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