Switch: How to Change Things When Change Is Hard

by Chip Heath

For anything to change, someone has to start acting differently.

psychologists have discovered that self-control is an exhaustible resource.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Even in failure there is success.

to make a switch, you need to script the critical moves.

Clarity dissolves resistance.

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

Change isn’t an event; it’s a process. There is no moment when a monkey learns to skateboard; there’s a process. There is no moment when a child learns to walk; there’s a process.