Switch: How to Change Things When Change Is Hard

by Chip Heath

Plato said that in our heads we have a rational charioteer who has to rein in an unruly horse that “barely yields to horsewhip and goad combined.”

“A long journey starts with a single step.” As clichés go, that’s pretty wise. But you know what else starts with a single step? An ill-conceived amble that you abandon after a few minutes.