Connor Murphy

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After a conversation, just review your notes with your team and update your beliefs and 3 big questions as appropriate.  The goal is to ensure the learning is now on paper and in everyone’s head instead of just in yours. Talk through the key quotes and main takeaways of the conversation, as well as any problems you ran into.  I also like to talk about the meta-level of the conversation itself: which questions worked and which didn’t? How can we do better next time? Were there any important signals or questions we missed? This stuff is more craft than science: you have to actively practice it ...more
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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