When you fail to push for advancement, you end up with zombie leads: potential customers (or investors) who keep taking meetings with you and saying nice things, but who never seem to cut a check. It's like your startup has been friend-zoned. Thankfully, you caused it, and that means you can fix it. It's a consequence of being clingy and fearing rejection. By giving them a clear chance to either commit or reject us, we get out of the friend-zone and can identify the real leads.
