Teaching is under-valued as both a learning and selling tool. Let's say you're making better project management software. In that case, you probably have both expertise and a strongly held opinion about how things could be better. That’s the magic combination for being an effective teacher. Spend the time to teach. You'll find chances at conferences, workshops, through online videos, blogging, or doing free consulting or office hours. You'll refine your message, get in touch with a room full of potential customers who take you seriously, and
