Connor Murphy

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The classic error in response to a lukewarm signal is to “up your game” and pitch them until they say something nice. Unless they’re holding a check, the only thing to gain from “convincing” them are false positives. You’re not here to collect compliments; you’re trying to learn the truth. Their lukewarm response already gave you that.
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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