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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
by
Sean Cannell
Read between
January 2 - January 6, 2020
Courage: Ignite Passion and Transcend Fear
You don’t have to be great to start, but you have to start to be great.
What keeps people from getting started on YouTube? Chiefly fear, that deer-in-the-headlights feeling. What are they afraid of? Being judged; getting hate comments and negativity; puttin...
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The quickest way to get beyond the fear is to simply get started. Just go for it. Some of the fears are valid. You probably will get negativity and trolling, so prepare yourself mentally for that reality. Ultimately, you just have to go thr...
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Dancember
See Trace Latina in Wikipedia.
The only way to overcome all those initial fears and anxieties is to go through with it.
You might sound awkward on camera initially. Some people will post negative comments. You have a lot to learn. All these things are true, so make up your mind to push through them.
Find Your “Why”
Simon Sinek writes in his well-known book, Start with Why: How Great Leaders Inspire Everyone to Take Action,
“People don’t buy what you do, they buy w...
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Create a strong reason for being...
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Who do you want to inspire, encourage, educate, or help with your products and services? Who are the people you want to entertain? Figure that ou...
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Cultivate Mental Preparation
People can agree with you, and people can disagree with you. The more polarizing your content, the more strongly people will voice their opinions. Accept that fact going in.
The fear never goes away completely, but it does diminish over time, especially as you get better.
If you’re passionate about something, love to help people, and know this is what you want to do, have the courage to look beyond the negativity and trolls to see the vast community of people who need and want your content.
A Community of Courage
it’s important to surround yourself with a commu...
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Friends and family might not understand your vision for wanting to build...
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Develop patience.
surround yourself with individuals who support you and can sustain and motivate you through the ups and downs.
Exercise: Your Motivation
What is your motivation for getting on YouTube? What do you hope to achieve through online video? What is your vision for your channel?
Maybe you want to reach out to people with a particular message. Or maybe you’re trying to create a community of like-minded people c...
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Be crystal clear in your answers.
What matters most on YouTube is creating value for an audience with authenticity.
Clarity: Start with the End in Mind
Start with the end outcome and work backwards to make your dream possible.
“What is my goal for being on YouTube?”
Do you want to build a community around your favorite hobby? Do you simply want to use it as a creative outlet?
Define what you want to get out of YouTube and make that the foundation of your channel.
The Thr...
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If you’re struggling to find an identity or purpose for your YouTube channel, we recommend building it at the intersection of your passion, your proficiency, and your profit.
Michael Hyatt’s book, Living Forward,
“To discover what you’re passionate about,” he writes, “ask yourself what ...
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If you don’t have deep love and passion for your channel, you will struggle to sustain your motivation through the ups and downs of building your influence on YouTube.
That being said, passion alone is not enough. You also need proficiency.
There does have to be a market for your chosen subject. If you have passion and proficiency, but there isn’t a market for it, all you have is a hobby.
Just share what you know, what you want other people to know, from your own authentic perspective, and grow from there.
Finding Your Zone
Clarifying Your Content
Who is Your Target Audience?
When defining your target audience, ask yourself the following questions. How old are they? What are their hobbies? What are they interested in? Where do they come from?
Ten Questions to Clarify Your Target Audience
What Will You Offer Them?
How often will you post videos? Once or twice a week? Once a month? Will you offer entertainment, education, inspiration, information, or motivation?
If you had twenty seconds on an elevator to pitch your YouTube channel to a stranger, how would you pitch it? Tell them what they can expect, who the channel is for, why they should be interested, how it will add value to their life, and why it matters.
Picture the person on the other side of your video.
What are they looking for? What piece of content do they seek? What problem might they have that your YouTube channel could answer? Don’t forget, YouTube is a search engine, first and foremost. You need to be clear in the questions you want to answer and the value you’re giving the world.
Success Stories
