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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
by
Sean Cannell
Read between
January 2 - January 6, 2020
It’s not all about making money.
Beyond having clarity for your numbers, you should have clarity for the kind of lifestyle you want to create.
THiNK Media.
Clarity is power, and a clear understanding of your end goal will help you reverse engineer the steps to get there.
Channel: Building a Home for Your Content
You never get a second chance to make a first impression.
We encourage you to think of your videos as the shows on your channel. Just like a TV channel, your YouTube channel should have some big idea that can be translated into a cohesive brand.
First Steps
It’s a good idea to secure a website URL with your YouTube channel name, even if you don’t use it right away.
Similarly, make sure the social media handles with your channel name are available. If so, claim them in the beginning before anyone else does.
What if your URL or social media handles of choice aren’t available? Don’t get stuck here. It doesn’t mean you shouldn’t go with that channel name. Just pick the closest thing you can get and don’t worry about it.
By protecting your name across your channel, website, and social media profiles, you protect yourself for future opportunities. You might even research a trademark.
Become a Stand-Out
Now that you’ve created your channel and you’ve picked a name, you need to fill out a couple of key areas.
First, select an...
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The second area is your YouTube cover art.
When someone lands on your channel page, you have, at most, five seconds to form their opinion of you. Your cover art must grab their attention and create the right impression. Make sure it communicates who the channel is for, what it’s about, and why it should matter to the viewer.
A third area to fill out on your channel page is your social media accounts.
Fourth, fill out your “About” page. We recommend not only introducing who you are and what the channel is about, but also clearly articulating what people can expect from it, why it will help them, and what value it provides.
You can also connect an email account here, so businesses, brands, and other people can get in touch with you for collaborations.
Go the extra mile. Spruce up your look so that, even if you have videos that are similar to other channels, your presentation is clear and stands out.
Don’t Sweat It (Too Much)
Ultimately, building your channel is about building your brand. While these tips and strategies are important, and we encourage you to do your best, don’t get stuck at this point. At the end of the day, your content is more important than your channel name or channel art.
Content: Create Lasting Impact
‘Content marketing is the only marketing left.’
The reality is, if content doesn’t add value to our lives, we abandon it.
Value should be your focus when creating any content, on YouTube or any other platform.
The value can be informational through news, entertainment through comedy, education, or even connecting on a deeper, personal level through vlogging.
Beyond that, you can inspire a...
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Delivering Value
Great content is anything that adds value to the viewer’s life, so ask yourself, ‘What kind of value are the viewers getting?’
We believe every piece of content should deliver at least on...
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News and Info...
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Entertainment
Education
Inspiration and Motivation
Connection and Community
Choosing Your Content
What type of content do you most enjoy watching on YouTube?
Even better, is there some kind of content you don’t see on YouTube, or you don’t see being done well, that you would enjoy?
Play to your strengths.
The best content creators inform, inspire, educate, entertain, and build community all at once.
How Often to Release New Content
More is usually better on YouTube. The more frequent your uploads, the more attention your channel will get. However, consistency is even more important. Find a balance between uploading often and keeping your quality...
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If you plan on creating a platform and growing your brand on YouTube, we recommend posting at least one new video a week.
Every piece of content needs to have value for the viewer.
To build true influence, income, and impact on YouTube, you must be consistent.
Making Your Videos Stand Out
We encourage you to spend time watching content from other successful YouTubers in your ni...
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Content value matters more than production value.
