YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

by Sean Cannell

There’s no better way to get people to take interest in you than someone they trust and love referring you to them.

Collaborating with Other Creators

There are three main benefits of collaboration.

It exposes you to a new...

It spreads out the work.

It helps you learn.

Additionally, collaboration expands your network and leads to friendships and business relationships.

The Qualities to Look for in a Collaborator

Make sure they have some level of alignment w...

Consider the general interest and lifestyle of the audience of a potential collaboration channel. Even if your channel focus differs from that of a potential collaborator, their audience might still find it relevant and exciting.

Why Would People Collaborate with a Newbie?

First of all, you can add value to their channel by providing more content.

You can also save them time.

Offer to help with setting up the shoot or editing the video.

Second, maybe you have special skills, knowledge, experience, or authority that will allow you to do things with their content that they can’t do on their own.

Third, you might provide fresh ideas for another YouTuber.

Fourth, you can provide technical support.

Finding and Reaching Out to Collaborators

Create a list of people you would love to collaborate with.

When searching for other creators on YouTube, the best chance for success typically comes from channels the same size as yours.

Having said that, remember that audience size isn’t as important as shared audience interests and similar content chemistry.

The best way to collaborate with a larger or more successful YouTuber is to approach them with an interview request.

Make it even easier by using an online tool like Google Hangouts, which is free in the backend of your YouTube Creator Studio.

Another great way to reach potential collaborators is through events. In the YouTube space, live events like VidCon, Playlist Live, CVX Live, VidSummit, Video Marketing World, and ClamourCon continue to grow in popularity.

We always look for local social media, video production, small business, and entrepreneurship events, and through them, we have created many important relationships.

There are a few ways to reach out to people you’d like to collaborate with. The first one is Twitter. We love using Twitter because it’s an appropriate platform to talk to anybody.