Austen Allred

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She was holding a Purple phone. Untethered. No cable attached to a Mac. The real industrial design. An actual glass screen, not the plastic display of a Wallaby. I had never seen one of these before, and this wasn’t a mere model either. It was a working phone. The hardware was powered up and running with all our software loaded onto it. As Kim handed around this late-stage prototype, she pointed out that there were one or two hardware components that weren’t final yet, and since they were slightly bulkier than the parts we would manufacture at volume, the top and bottom of the case didn’t meet ...more
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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