Graham

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When it came to choosing a color, we picked one. We used our good taste—and our knowledge of how to make software accessible to people with visual difficulties related to color perception—and we moved on. Or did we? Well, yes and no. We always made quick choices about small details, but we were always willing to reconsider previous decisions. We took more time with bigger questions, but never too much. We were always mindful of making steady progress.
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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