Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

by Ken Kocienda

This is where our idea of adding FIXMEs paid dividends. We wrote code to autogenerate a report as we attempted to load a web page. Every FIXME in our code added an entry to this report, which made it clear that, behind the scenes, in the depths of our software, our browser was doing a lot, even if it didn’t yet produce visible web pages.

We weren’t a family, but we were a close-knit team.

“Design is how it works.”

A/B tests might be useful in finding a color that will get people to click a link more often, but it can’t produce a product that feels like a pleasing and integrated whole.