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the power of the first principle of individuality. When we are able to appreciate the jaggedness of other people’s talents—the jagged profile of our children, our employees, our students—we are more likely to recognize their untapped potential, to show them how to use their strengths, and to identify and help them improve their weaknesses,
our deep-seated conviction that we can get to the heart of a person’s “true” identity by knowing those traits that define the essence of that person’s personality. We tend to believe that, deep down in the bedrock of a person’s soul, someone is essentially wired to be friendly or unfriendly, lazy or industrious, introverted or extroverted, and that these defining characteristics will shine through no matter what the circumstances or task. This belief is known as essentialist thinking.10 Essentialist thinking is both a consequence and a cause of typing:
The way someone behaved always depended on both the individual and the situation. There was no such thing as a person’s “essential nature.” Sure, you could say someone was more introverted or extroverted on average—this was, in fact, exactly what trait psychology amounted to. But if you relied on averages, then you missed out on all the important details of a person’s behavior.
Assessing personality on average may have been good enough for academics trying to draw broad conclusions about groups of people, but it is not good enough if you are looking to hire the employee best suited for the job or to deliver the most effective counseling to a student, and it is not nearly good enough for making decisions about you. Defining yourself as “generous” or
Shoda’s research embodies the second principle of individuality, the context principle, which asserts that individual behavior cannot be explained or predicted apart from a particular situation, and the influence of a situation cannot be specified without reference to the individual experiencing it.
Understanding the if-then strategies of others is especially important when we find ourselves entrusted with helping them succeed—as their manager, parent, counselor, teacher, and so on. When we are acting in that capacity, the context principle allows us to deal more productively whenever we see our child, employee, student, or client engaging in negative behaviors we want to change.
But it also dupes us into believing in normal pathways—the idea that there is one right way to grow, learn, or attain our goals, whether that goal is as basic as learning to walk or as challenging as becoming a biochemist. This conviction stems from the third mental barrier of averagarianism: normative thinking.
Taylor’s standardization of factory time also inspired the inflexible pathways of our educational system developed and implemented by Thorndike and the educational Taylorists.3 Our schools still follow the same rigid march through time as they did a century ago, with fixed class durations, fixed school days, and fixed semesters, proceeding through the same unyielding sequence of “core” courses, all of which ensure that every (normal) student graduates from high school at the same age with, presumably, the same set of knowledge. When you put together a normal educational path with a normal
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The fact that there is not a single, normal pathway for any type of human development—biological, mental, moral, or professional—forms the basis of the third principle of individuality, the pathways principle. This principle makes two important affirmations. First, in all aspects of our lives and for any given goal, there are many, equally valid ways to reach the same outcome; and, second, the particular pathway that is optimal for you depends on your own individuality.

