Pablo  Borbón

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As with well-written Agile user stories, benefits should be written from the customer's perspective (using “I” and “my”). You'll also notice that each benefit begins with a verb: help, check, reduce, maximize. A benefit conveys value, which means it's doing something for the customer. Finally, many of the benefits speak to increasing something that's desired (tax deductions) or decreasing something that is not desired (audit risk, time required to accomplish a task).
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
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