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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, by Dan Olsen

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The more user effort required to take an action, the lower the percentage of users who will take that action. The less user effort required, the higher the percentage of users who will take that action.
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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by Dan Olsen
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