The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

by Dan Olsen

we didn't narrow our target market hypothesis any further than mainstream consumers at this point.

we would refine our target customer hypothesis as we gained additional clarity about the customer benefits we could deliver.

We knew that there were other products in the market that gave customers money-saving offers; so we viewed that as a performance benefit.