Sara’s Kindle Notes & Highlights for Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

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Sam Madura

Sam Madura

2 notes & 7 highlights

Brendan

Brendan

2 notes & 38 highlights

Goke Pelemo

Goke Pelemo

3 notes & 386 highlights

Matthew Ackerman

Matthew Ackerman

83 notes & 682 highlights

lluke

lluke

1 note & 3 highlights

Ramya Raghavan Nambiar

Ramya Raghavan Nambiar

11 notes & 12 highlights

Michael Dubakov

Michael Dubakov

4 notes & 32 highlights

Ketil Moland

Ketil Moland

1 note & 30 highlights

Daniel Berg

Daniel Berg

1 note & 16 highlights

Ashish Agrawal

Ashish Agrawal

4 notes & 8 highlights

Ola Rask

Ola Rask

5 notes & 132 highlights

Leo

Leo

1 note & 10 highlights

Joe Pallotta

Joe Pallotta

1 note & 6 highlights

Kaja Trees

Kaja Trees

1 note & 57 highlights

Don Thompson

Don Thompson

1 note & 85 highlights

Samuel van Deth

Samuel van Deth

Vipul Chhajer

Vipul Chhajer

Teodor

Teodor

Beto de Castro Moreira

Beto de Castro Moreira

Jason Radisson

Jason Radisson

Armando Ferreira

Armando Ferreira

Joseph Blackman

Joseph Blackman

Jay Waghray

Jay Waghray

Divyansh Saini

Divyansh Saini

John Goddard

John Goddard

Jeffie John

Jeffie John

Cesar Aguilar

Cesar Aguilar

Chen Shapira

Chen Shapira

Jess Barron

Jess Barron

Broda Noel

Broda Noel

Sharad Lal

Sharad Lal

Siim Puskai

Siim Puskai

Jade

Jade

Antonia Kalisa

Antonia Kalisa

Abdul Rahman

Abdul Rahman

Yuliana Oselska

Yuliana Oselska

Ryan

Ryan

Justin Meats

Justin Meats

Kevin Ferret

Kevin Ferret

Kindle Notes & Highlights

Sara

by Sara

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

4%

the Technology Adoption Life Cycle,