Don Thompson

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Book cover for Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
the key to getting beyond the enthusiasts and winning over a visionary is to show that the new technology enables some strategic leap forward, something never before possible, which has an intrinsic value and appeal to the nontechnologist.

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Product Roadmaps Relaunched by C. Todd Lombardo
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Principles by Ray Dalio
Principles: Life and Work
by Ray Dalio (Goodreads Author)
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Crossing the Chasm by Geoffrey A. Moore
the key to getting beyond the enthusiasts and winning over a visionary is to show that the new technology enables some strategic leap forward, something never before possible, which has an intrinsic value and appeal to the nontechnologist.
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Crossing the Chasm by Geoffrey A. Moore
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Must read for any startup

Seriously a must. If you are thinking about doing a startup, buy this book and read it. You will learn more in the 4hrs than anything you have spent before
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The Four Steps to the Epiphany by Steve Blank
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The Startup Way by Eric Ries
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Crossing the Chasm by Geoffrey A. Moore
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Must read for any startup

Seriously a must. If you are thinking about doing a startup, buy this book and read it. You will learn more in the 4hrs than anything you have spent before
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Traction by Gabriel Weinberg
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Crossing the Chasm by Geoffrey A. Moore
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Disciplined Entrepreneurship by Bill Aulet
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