Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

Salesforce is better than RightNow, LinkedIn is better than Plaxo, Akamai’s content delivery network is better than Internap’s, or that Rackspace’s cloud is better than Terremark’s?”

the vice president of marketing.

High-tech innovation and marketing expertise are two cornerstones of the U.S. strategy for global competitiveness.

we may see ourselves being outmanufactured, but not outmarketed.

Indeed, even after we have lost an entire category of goods to offshore competition, we remain the experts in marketing these goods to U.S. consumers.