Don’s Kindle Notes & Highlights

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

Turning back to the checklist, the four factors that raise showstopper issues for crossing the chasm are as follows:

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

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