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March 16 - May 28, 2025
most of us have two lives: the lives we live and the lives we are capable of living.
You’ve no doubt heard the saying knowledge is power. I disagree. Knowledge is only powerful if you use it, if you act on it.
Execution is the single greatest market differentiator. Great companies and successful individuals execute better than their competition. The barrier standing between you and the life you are capable of living is a lack of consistent execution. Effective execution will set you free. It is the path to accomplish the things you desire.
It’s not a knowledge problem; it’s an execution problem. Our experience has shown that most people have the capacity to double or triple their income just by consistently applying what they already know.
“It’s not what you know; it’s not even who you know; it’s what you implement that counts.”
The trap is what we call annualized thinking.
Discard Annualized Thinking At the heart of annualized thinking is an unspoken belief that there is plenty of time in the year to make things happen. In January, December looks a long way off.
Think about it; we begin the year with big goals but by the end of January we usually find ourselves slightly behind where we need to be.
The fact is every week counts! Every day counts! Every moment counts! We need to be conscious of the reality that execution happens daily and weekly, not monthly or quarterly.
“There’s nothing like a deadline to get you motivated.”
It happens all the time in the insurance and financial services industries. For many agents and firms December is traditionally the best month of the year, and the fourth quarter often represents 30 to 40 percent of the annual sales. It is amazing what happens when people have a goal and a deadline.
Figure 2.1 Your results are ultimately a manifestation of your thinking.
Breakthrough results don’t start with your actions, they are first created in your thinking.
Let’s redefine a year: A year is no longer 12 months, it is now only 12 weeks. That’s right, a year is now a 12 week period. There are no longer four periods in a year; that’s old thinking. Now, there is just a 12 Week Year, followed by the next 12 Week Year, ad infinitum. Each 12 week period stands on its own—it is your year.
The reason people start to behave differently in November and December is because they know that come December 31, they will measure their success or failure.
Every 12 weeks you get a fresh start—a new year!
“The 12 Week Year changes everything!”
And just like you do at the end of a calendar year, every 12 weeks you take a break, celebrate, and reload.
The secret to living your life to its potential is to value the important stuff above your own comfort. Therefore, the critical first step to executing well is creating and maintaining a compelling vision of the future that you want even more than you desire your own short-term comfort, and then aligning your shorter term goals and plans, with that long-term vision.
Think about what you truly want to achieve. What legacy do you want to create? What do you want for yourself and for your family? What do you want spiritually?
You must find a vision with which you are emotionally connected. Without a compelling vision, you will discover there is no reason to go through the pain of change.
Vision is the starting point of all high performance. You create things twice; first mentally, then physically. The biggest barrier to high performance is not the physical manifestation but the mental creation.
The personal vision should define the life you want to live in all areas, including spiritual, relationships, family, income, lifestyle, health, and community.
“A vision without a plan is a pipe dream.”
Working from a plan has three distinct benefits: 1. It reduces mistakes. 2. It saves time. 3. It provides focus.
12 Week Planning
The first thing that is different with 12 week planning is that it is more predictable than 12 month planning. The farther you plan into the future, the less predictability you have.
In 12 week planning, you identify the top one to three things that will have the greatest impact, and pursue those with intensity.
Setting Goals
Your plan should start by identifying your overall goal(s) for the 12 weeks.
The easiest way to do this is to break your 12 week goal down to its individual parts.
Tactics are the daily to-do’s that drive the attainment of your goals. Tactics must be specific, actionable, and include due dates and assigned responsibilities.
while we plan for the future, we act in the day. To be truly effective, your daily activity must align with your long-term vision, strategies, and tactics.
“The greatest predictor of your future are your daily actions.”
“The fall of dropping water wears away the stone.” Consistent action on the critical tasks needed to reach your goal is the key to getting what you want in life.
If you want to know what your future holds, look to your actions;
The weekly plan is a powerful tool that translates your 12 week plan into daily and weekly action.
The starting point for an effective weekly plan is your 12 week plan.
To use your weekly plan effectively, you will need to spend the first 15 or 20 minutes at the beginning of each week to review your progress from the past week and plan the upcoming one. In addition, the first five minutes of each day should be spent reviewing your weekly plan to plan that day’s activities.
With the 12 Week Year, a year is now equivalent to 12 weeks, a month is now a week, and a week is now a day. When you look at it this way, the importance and power of each day becomes even greater.
Start each day with your weekly plan.
“In God we trust; all others must bring data.” —W. Edwards Deming
Can you imagine the CEO of a large corporation not knowing the numbers?
Measurement provides important feedback that allows you to make intelligent decisions.
Lag indicators—things like income, sales, commission dollars, pounds lost, body fat percentage, overall cholesterol levels—represent the end results that you are striving to achieve.