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He was really making it difficult. You can imagine how hard it was to use all the right techniques: setting the frame, telling the story, revealing the intrigue, offering the prize, nailing the hookpoint, and getting the decision.
First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary—a pleasant novelty.
A frame is the instrument you use to package your power, authority, strength, information, and status.
definition of frame
When you are responding ineffectively to things the other person is saying and doing, that person owns the frame, and you are being frame-controlled.
If you have to explain your authority, power, position, leverage, and advantage, you do not hold the stronger frame.
Every social interaction is a collision of frames, and the stronger frame always wins. Frame collisions are primal. They freeze out the neocortex and bring the crocodile brain in to make decisions and determine actions.
When you abide by the rituals of power instead of establishing your own, you reinforce the opposing power frame. I soon recovered my poise, and here is what followed:
Defiance and light humor are the keys to seizing power and frame control. Keep
1. We chase that which moves away from us. 2. We want what we cannot have. 3. We only place value on things that are difficult to obtain.
We have our highly evolved neocortex, which is full of details and abstract concepts, trying to persuade the croc brain, which is afraid of almost everything and needs very simple, clear, direct, and non-threatening ideas, to decide in our favor. This realization
