The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding

by Blair Warren

I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.

Given the pace of today’s world, it has never been easier to be powerfully persuasive. Never. It doesn’t require good looks, a silver tongue, or infallible logic. It doesn’t require confidence, charisma, or a magnetic personality. It is a simple matter when one cuts through all the smoke. It’s cutting though the smoke that’s the hard part.

You will have discovered that the most magical things in life, on and off the stage, are often the result of the correct application of the most basic principles imaginable.

even the most extreme examples of persuasion, such as suicide cults and mass movements, is often based on the most basic of human desires.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

That, in a single sentence, contains five of the most important insights I have learned in all my years of studying and applying the principles of persuasion: encourage their dreams justify their failures allay their fears confirm their suspicions help them throw rocks at their enemies

This is exactly what happens in a conversation when your focus is on your own goals. You are looking past the person, looking past everything that is most important to them. And you have little hope of ever being able to establish a deep connection with them.

But one thing people rarely resist is someone trying to meet their needs. And when ones needs have been met, a bond is often forged and a natural desire to reciprocate has been created.

The time to focus on your own hopes, dreams, and desires is when you are alone. This is when you should get clear on what you hope to accomplish, on what you would like to occur, in any given encounter.

the most magical things in life - on and off the stage - are often the result of the correct application of the most basic principles imaginable.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

Validate and fascinate.

So being told that we are wrong about an issue often becomes far more important than the situation actually calls for because once again our sense of stability is threatened.

Correct and convince.