The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding

by Blair Warren

have discovered that the most magical things in life, on and off the stage, are often the result of the correct application of the most basic principles imaginable.

People will do anything for those who encourage their dreams, justify their failures, allay their fears,

confirm their suspicions, and help them throw rocks at their enemies.

encourage their dreams justify their failures allay their fears confirm their suspicions help them throw rocks at their enemies

Here’s what’s missing: YOU

Can you imagine how much energy you will free up if you stop focusing on yourself and put your attention on other people? Can you even imagine how much more charismatic you will become when you come to be seen as one who can fulfill some of these most basic emotional needs?

Have you ever noticed that the harder you push, the more resistance you get? When you focus on what you want, people will resist. That’s what people do. Politicians lie. The sun rises in the east, and people resist pressure. But one thing people rarely resist is someone trying to meet their needs. And when ones needs have been met, a bond is often forged and a natural desire to reciprocate has been created.

Henry Ward Beecher said, “All men are tempted. There is no man that lives that can’t be broken down, provided it is the right temptation put in the right spot.”

Validate and fascinate.

So being told that we are wrong about an issue often becomes far more important than the situation actually calls for because once again our sense of stability is threatened.

This two-word strategy is: Correct and convince.