The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding

by Blair Warren

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

Here’s what’s missing: YOU

There isn’t a word about your wants, your needs, your hopes, or your concerns. There isn’t a word about your offer or proposal. There isn’t a word about what you think. It is all about the other person.

notice what else our sentence doesn’t say. It does not say people will do anything for those who educate them, do what’s best for them, or even treat them fairly.