The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding

by Blair Warren

You will have discovered that the most magical things in life, on and off the stage, are often the result of the correct application of the most basic principles imaginable.

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

Have you ever noticed that the harder you push, the more resistance you get? When you focus on what you want, people will resist.

“If you’ve tried to lose that extra weight and have failed, it may not be your fault. It may be your metabolism.”

Validate and fascinate.

While some view capturing attention as the first stage of persuasion, many of those I studied seemed to view it as the only stage of persuasion. The fact is, there isn’t a single principle of persuasion you can’t violate and still succeed if you sufficiently engage another’s mind.