The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
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100
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“uniqueness”
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“NOW”
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direct
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hopes,
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intelligence
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itself.
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three
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concise
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“omit
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knowledge.”
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intelligence,
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last,
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clutter.”
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five
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greatest
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five
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quality
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needs—
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budget.
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me?”
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interest,
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FOUR
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news
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free
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words
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originality.
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promise
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benefit
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four
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underneath.
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photo,
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curiosity.
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Help.”
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work.”
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How-to
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advertiser’s.
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38
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“4
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“fascinations,”
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4
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First,
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mix
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matching
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plain-Jane
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whom?”
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clear
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confusing
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Picture
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used?
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