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Kindle Notes & Highlights
Started reading
March 3, 2020
“you”
carefully
primary
importance,
“Tell
promise,
crisp,
34
16
Twenty
vary
Simple
storefront.
RULE
Don’t
“velvet
redundancies,
passive voice,
Phrase
facts
concrete.
twice
lead
trap.
write
substitute
conversational
problem:
three
answer,”
problem;
questions:
story,
true.
buy
benefits
present
features
most
AIDA,
P’s:
