The latest trend in management: engaging workers and customers with principals learned from games. Gamers spend a tremendous amount of time that, to an outside observer, looks a lot like work. Why? Engagement. Why can't work and life be more engaging? How can this power be brought to bear on our work and the world's problems?
Tags:
business, computer-science, games, gamification, improvement, management, motivation, psychology, sales, work
Comments
Related News
Ben Horowitz is a cofounder and general partner at the venture capital firm Andreessen Horowitz. He is the author of the New York Times...
Anyone can add books to this list.









