Public Relations


Propaganda
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di
Crystallizing Public Opinion
Handbook of Public Relations
Poet Of The Wrong Generation
If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You
Public Relations
The Practice of Public Relations
Public Relations: Strategies and Tactics (8th Edition)
Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)
Public Opinion
The Fall of Advertising & the Rise of PR
Trust Me, I'm Lying: Confessions of a Media Manipulator
Influence: The Psychology of Persuasion
Manufacturing Consent: The Political Economy of the Mass Media
Fireside by Susan WiggsLessons Learned by Nora Roberts
Smooth: PR People in Romance
2 books — 1 voter
Explosive Growth by Cliff LernerTransforming PR by Andrius KasparasAre You In Inc by Nicole GarnerPublic Relations For Dummies by Eric YaverbaumThe Fall of Advertising & the Rise of PR by Al Ries
Best Public Relations Books
7 books — 5 voters

All the President’s Men by Carl BernsteinThe Girl With the Dragon Tattoo by Stieg LarssonThe Imperfectionists by Tom RachmanSketches by Boz by Charles DickensScoop by Evelyn Waugh
Print Media and Publishing
243 books — 50 voters


By building your customer service strategy around good principles, you'll create a positive, hassle-free customer experience for everyone who deals with your company. ...more
Oscar Auliq-Ice, Happy Customers

Consumers have identified competency as the element that plays the biggest role in a good customer experience. To be competent, a customer support professional must have a strong knowledge of the company and its products, as well as the power to fix the customer’s problems. The more knowledge they have, the more competent they become.
Oscar Auliq-Ice, Happy Customers

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This group is for people interested in Marketing, Advertising, PR and to say shortly for everyon…more
1 member, last active 8 years ago
PRSA Philly Book Reviews PRSA Philadelphia News Committee reviews of books essential for PR practitioners.
9 members, last active 14 years ago
Jacques Ellul Jacques Ellul cracks open political and sociological commonplaces, destructively and wittily dem…more
3 members, last active 13 years ago
EA Global Communications Group Bookshelf In an effort to embrace learning as a value and challenge ourselves with new ways of thinking, t…more
5 members, last active 9 years ago