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The Practice of Public Relations

3.67  ·  Rating details ·  113 Ratings  ·  11 Reviews
Using a unique hands-on approach that forces students to think critically about the field, this market leader captures the liveliness, vitality, and relevance of a field that is built on the important personal relationships, judgmental skills, and online knowledge that will dominate the 21st Century. Unlike other PR texts that steer clear of the cases, the ethical challeng ...more
Paperback, Tenth Edition, 442 pages
Published July 27th 2006 by Prentice Hall (first published 1980)
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college coursework
Aug 30, 2017 rated it really liked it  ·  review of another edition
Fraser Seitel's textbook is about as good a basic public relations textbook you will find. It's well organized and each chapter topic can be digested in about 20 minutes.
A few quibbles with the book; although this (13th edition) was billed as a "Global" version, there is very few international perspectives on PR. Practices of PR differ globally, and there is no acknowledgement of it. The book is very American-centric, even in its case studies that make great learning assignments for students (th
William Esteves
Oct 04, 2017 rated it it was amazing  ·  review of another edition
My 1st great PR book in my professional life. Fraser Seitel is a real big leaguer in PR practice!
Joe Cole
Mar 12, 2017 rated it it was amazing
This was a required text for my intro to PR class and i thought it did a great job at summing up a complicated and sensitive industry.. I've read the whole thing cover to cover and I've referenced it for many other classes too.
Jan 04, 2017 rated it liked it
For school.
Steven Hummer
One of those books that I am happy to be done with. It's not the fact that it was a textbook that made me so upset rather it was the way the content was presented.
Content clearly delivered from a author on the far left who glorified the Clintons and even bin Laden (because he is or now you can say was thanks to the Navy SEALS a master of PR don't you know?) while showing President Bush and Vice President Dick Cheney in a bad light. Because of the whole hunting accident and the author could not g
Mar 13, 2013 rated it it was ok  ·  review of another edition
I read this book for a college class. I'm a public relations major, so I've read lots of books on the subject. This textbook was just ok. Each chapter had more data tables (such as the top 100 blogs of 2010... useless) and "case studies" of celebrities in crisis (without any of the attributes of a real case study, like info about their PR efforts or what eventually happened to their reputation) than information. The last half of the book, about digital PR, was severely outdated despite this bein ...more
Oct 20, 2008 rated it really liked it
Shelves: quality-read
Lots of solid usable information, worth spending the money on so far.
Asri Yunita
Feb 28, 2016 marked it as to-read
i want to see this book please
Mike Paul
Aug 19, 2016 rated it it was amazing
Excellent book. Also proud to be among the contributors interviewed within it for our public relations expertise.
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