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When Ole Kirk Kristiansen established the company name LEGO in 1934, it was a fortunate play on words. The entrepreneur had been inspired by the Danish phrase "leg godt" - "play well." He took the beginning of each respective word and made what he considered to be a pleasant-sounding, imaginary word out of them. The company owner was unaware that as the first person present singular of the verb legere, "lego" is also the Latin word for "I assemble" - and therefore completely appropriate for the
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― 50 Years of the Lego Brick
― 50 Years of the Lego Brick
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Since 1963, LEGO bricks have been manufactured from acrylonitrile-butadiene-styrene copolymer - ABS copolymer for short - a plastic with a matte finish. It is very hard and robust - import criteria for a children's toy. Laboratories in Switzerland and Denmark regularly test the quality of the ABS. The plastic is distributed to factories as granules rather than in liquid form. These grains of plastic are heated up to 232ºC and converted into a molten mass. Injection moulding machines weighing up
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― 50 Years of the Lego Brick
― 50 Years of the Lego Brick
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