“
I would encourage you not to confuse a passing drizzle with a brainstorm. Because if you do, it won’t take a meteorologist to tell you what’s coming, and it’ll take more than an umbrella to protect you from it.
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In all sorts of markets—music, film, art, and politics—the future of popularity will be harder to predict as the broadcast power of radio and television democratizes and the channels of exposure grow.... The gatekeepers had their day. Now there are simply too many gates to keep.
”
― Hit Makers: The Science of Popularity in an Age of Distraction
― Hit Makers: The Science of Popularity in an Age of Distraction
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