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Jay Heinrichs

Goodreads Author

Born

in Bryn Mawr, The United States

Website

http://www.jayheinrichs.com

Twitter

jayheinrichs

Genre

Nonfiction, Philosophy, Business

Member Since

November 2010

URL

https://www.goodreads.com/figarospeech

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Jay Heinrichs is the author of the New York Times bestseller, Thank You for Arguing, published in four editions and 14 languages. The leading modern work on rhetoric, it has been taught in more than 3,000 college rhetoric classes and countless AP English Language & Composition classes.

Jay maintains the popular rhetoric and language websites ArgueLab.com and websites Figarospeech.com. In addition, he holds frequent Skype-ins with classes that use his book.

When he’s not spreading the gospel of rhetoric, Jay conducts content strategies and persuasion workshops for clients as varied as the Wharton School of Business and NASA. Middlebury College named him a Professor of the Practice of Rhetoric and Oratory. Bloomberg BusinessWeek magazine did ...more

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Jay Heinrichs’s books

Average rating: 3.54 · 9,499 ratings · 1,083 reviews · 12 distinct works • Similar authors

	Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion 3.56 avg rating — 7,315 ratings — published 2007 — 50 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How To Argue With A Cat 3.40 avg rating — 1,728 ratings — published 2018 — 23 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever 3.72 avg rating — 281 ratings — published 2011 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life 3.53 avg rating — 64 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Home Remedies from a Country Doctor: Oatmeal, Cucumbers, Ammonia, Lemon, Gin-Soaked Raisins: Timeless Solutions to More Than 200 Common Aches, Pains, and Illnesses by Jay Heinrichs (Goodreads Author), Dorothy Behlen Heinrichs, Yankee Magazine 3.79 avg rating — 42 ratings — published 1999 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Prophet Joan really liked it 4.00 avg rating — 10 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Particular Books Aristotles Guide to Self-Persuasion How Ancient Rhetoric Can Help You Change Your Life. 2.67 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Woodlot Management 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Aristotle's Guide to Self-Persuasion: How Ancient Rhetoric Can Help You Change Your Life 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Home Remedies from a Country Doctor: Oatmeal, Cucumbers, Ammonia, Lemon, Gin-Soaked Raisins: Timeless Solutions to More Than 200 Common Aches, Pains, and Illnesses 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Jay Heinrichs's Blog

Explaining rhetoric on a food podcast

Of course it includes the perfect rhetorical cocktail.

I’ve been doing a lot of podcast interviews to hawk my latest book. This one stands out, and not just because it’s a food podcast. Matthew Gray is the ideal interviewer, and we covered the ideal subject. If ethos is identity, then “you are what you eat” is the perfect rhetorical statement.

Let me know what you think.

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Jay Heinrichs wrote a new blog post Explaining rhetoric on a food podcast Of course it includes the perfect rhetorical cocktail.I’ve been doing a lot of podcast interviews to hawk my latest book. This one stands out, and not Read more of this blog post »
Oct 15, 2025 04:41AM · like

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Quotes by Jay Heinrichs (?)

“A person’s life persuades better than his word,” said one of Aristotle’s contemporaries.”
― Jay Heinrichs, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

5 likes

“When you want to change someone’s mood, tell a story.”
― Jay Heinrichs, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

3 likes

“A bully wants you to cower or blush or run away in embarrassment. If you want to reverse the power, try pretending deep affection with just a little bit of pity.”
― Jay Heinrichs, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

tags: affection, blush, bully, embarrass, pity, power, reverse

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message 1: by Erica

Oct 11, 2011 01:06PM

After I read "Thank you for Arguing" you unknowingly became one of my parenting mentors.

My baby girl hasn't started arguing yet, but I anticipate her first use of the pathetic fallacy as soon as she figures out what "no" means.

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