How to Run a Goodreads GiveawayPosted by Cynthia on January 22, 2016
To run a new giveaway on Goodreads, your book needs to be in our database and you must be a Goodreads member (ideally you will have already claimed your author profile and made it look great, since curious readers will want to learn more about you!). Simply tell us how many copies of which of your books you’d like to give away, write a brief description, and set the dates and eligible locations. Giveaways are for print editions only, so if you publish in eBook format, look into print-on-demand options to create a few specifically for the Goodreads giveaway.
Giving readers access to your book early is the only way you’ll get reviews in advance of publication. The publishing industry invests thousands of dollars into the production of galleys or Advance Reader’s Copies (ARCs) to hand out at conferences or to send to influencers, including the audience on Goodreads. Avid readers are familiar with the term, but you should still indicate in your giveaway description that you’re giving away an ARC.
You can give away finished copies, too. Consider setting up at least one giveaway of a finished copy around publication date—make it extra special by signing it!
Your giveaway will show up on the giveaways page, your book page, and it has a unique landing page. This landing page includes the first few lines of your bio, your author profile picture, and a follow button (another good reason to make sure your author profile is in top shape!).
Promote your giveaway the entire time it’s running, not just at the beginning and end. Include the link to your giveaway in your newsletter, on your blog, and in advertisements or social media posts. The more people you tell about the giveaway, the bigger it will be. Readers also browse giveaways by genre, so identify the two most relevant ones for your book. Finally, giveaways that have advertising running concurrently have 60% more entries than giveaways without. Consider running a self-serve ad campaign directing to your giveaway.
Want more? Read our five tips to running a successful giveaway on Goodreads.
Next: Marketing Advice from Author Kendare Blake
Goodreads Authors can subscribe to the Monthly Author Newsletter by editing their account settings.
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