Blog-a-Licious

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BLOG-A-LICIOUS

We’ve talked about the four pillars; actually you can say there is another, well maybe.


Blogs by themselves can do nothing for you. They are just one small part of the overall digital marketing plan. Focusing on this detail can make your life a little easier. The entire purpose of a blog is to draw people to your website.
Now, having said that, can a blog establish you as an expert in some area? Yes.
Can it position your website high in the search engine rankings? Yes.
Can it allow the reader to get to know ‘you’ aside from reading your book? Yes.
All of these are invaluable secondary benefits, but the overall reason to do a blog is to help people find your website, and therefore, your book.


Blogs, along with other digital outreach strategies, are the foundation of an online presence. They allow you to stay connected to your readers, 24/7 from anywhere in the world. And, blogging can allow you to test how your content is resonating with your readership, as well as networking and bringing other people into your sphere of influence.





Blog Often

There are conflicting views as to how often one should put up a blog, but the key to all of it is consistency. Keep a regular schedule when it comes to uploading new content so that your readership will come to expect and TRUST that you will be communicating with them again.
Blogs also give you a way to work in a link or two back to your website, or other content on your website, which will increase your relevancy when someone is surfing on a topic that is related to what you’ve written about. And the flexibility of blogs, to allow for the incorporation of slide presentations, videos, webinars, audio recordings, etc… can really make your website a dynamic place where people like to go.