Blog Branding

Share

For freely offered writing Resources go to RuthFordElward.com


BLOG BRANDING

Blogs allow you to brand yourself like no other medium out there. This is where you can establish your niche within your chosen genre. Does it take time to build brand recognition? Yes.
But, the upside to that is all of the things you need to do to develop that recognition are free. Each blog allows you the opportunity to connect with readers, promote events, new releases, keep existing books in front of your readers, hold contests, and offer samplings.
With blogs you can hold discussions and use these discussions as a testing ground. Blogs are, in many ways, are a living, breathing resume and business card.


Blogs don’t exist in a vacuum, or they shouldn’t. Linking them to your social media output is key to creating name recognition and bringing others a ‘sample’ of yourself in a shorter version.
Offer yourself as a guest blogger to other blog owners, or go to someone’s popular website and contact them directly from there. You are, in essence, building your digital reputation when you do so.





Blog Laboratory

Ever wish you could test drive some new material or ideas that you are thinking of pursuing? Your blog is a great way to accomplish this task.
Many worry that the topic or hot new idea will be stolen, but for the most part, this is a myth. Many great books that have come out in the last few years were created FIRST on a blog spot.
By simply writing a lot about one subject, and then, realizing after a year or more, you have 50,000 words or so and a fledgling book on your hands. Much easier to commit to 500 words every day, than staring at a blank screen for hours because you have committed to finishing a chapter that day.
Plus, you have the added bonus of having instant feedback and you can adjust or refocus your attention on the areas of most interest or response from your readership.