The Four Pillars of Social Media – Part 2 of 2

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The FOUR PILLARS of SOCIAL MEDIA – PART 2 OF 2

Pillar Three: Join groups and forums.
Talk. Talk. And Talk some more. This is just like going to a cocktail party and mixing/mingling with other people. Don’t be ‘that guy’ that immediately walks up to someone (even in the cyber world) and push your book in their face saying ‘Buy This!’ That’s rude even in the virtual world.
The best connections are those that you truly enjoy. LinkedIn groups are excellent for this, as are many of the Yahoo forums and online writer’s groups. Getting to know people almost always translates into sales. This is the most important reason why starting your platform well before your book is finished becomes critical.
It takes time to develop relationships and for people to get to know you even in cyber space. These are the people who will want to help you when it comes time for your book release. They can recommend your book to others and leave reviews, so take the time and develop these relationships. This pillar costs you nothing but your time.





Pillar Four: SEO.
It’s all well and good to have a website, but if no one can find you, then what good is it doing you?
SEO (search engine optimization) ranks pages on the internet based on their content and the relevance to that content in comparison to various keyword searches. This is where the blogs and the content on your website (including the words placed on your pages) will decide where you fall on the SEO pecking order.
Content is a KEY element to this, but you can also manually submit your site to numerous search engines on your own. They will eventually index you. Some will charge a fee to move you to the front of the line, but if you are patient, then there’s no need to pay for placement.
Many authors simply out-source all these pillars or a couple of them to companies or individuals that specialize in these areas.