Fall in Love with the Problem, Not the Solution

Imagine you have a brilliant idea to start a company.A lightning-bolt of inspiration led you to invent a razor blade for daily shaving that pivots more gently with special blades that last longer.You’re totally focused on this product idea as you raise money and launch your business. Unfortunately, you’re complete focus on your new solution leads you to running the company into the ground.All your effort, time, and money… gone.

How could this happen?Where did you go wrong?You thought the prod...