The 4 R’s of Executing Change

The new, bold vision is revealed with dramatic fanfare. This year, the CEO boasts, we will reach new heights, delight customers, improve profits, and preserve the environment. The newcomers in the room feel a sense of excitement and relish the vivid picture of success, but you just roll your eyes and sulk back to your desk.

You’ve heard this kind of hype before and know that these proclamations of change rarely amount to anything more than executive blabber. If you have to suffer through one...