What’s Missing?

The ultra-quiet, high speed fan that’s missing an on/off switch. The gorgeous print ad in a national magazine that’s missing a website address. The sales pitch that dumps facts yet never inspires action.

What’s missing?

Much of modern business work involves either creating something new (writing a news story, preparing a legal brief, designing a brochure) or editing others’ work (fixing grammatical errors, adjusting colors to match, leveling an uneven floor). An often overlooked, yet wildly i...