The Long Shot (ASAE Edition)

Yesterday, the annual meeting & expo for theAmerican Society of Association Executives(ASAE) kicked off with much anticipation and fanfare. While you may not be familiar with this organization, they represent 21,000 members in over 9,000 organizations in 50+ countries. These are the folks that hold those big conventions, bringing millions of dollars of business to destinations around the world.

In other words, if your city gets to host this amazing annual event, it’s like hosting the Super Bo...